Building Awareness and Empowering Women Leaders & Entrepreneurs

The Women’s Business Center of the Triad (formerly Women’s Business Center of Greensboro) turned to Alisha Monique PR to build excitement and generate widespread awareness for their center’s grand opening ceremony. Their goal was clear: establish the Center as a trusted resource for women entrepreneurs in the region by promoting their programs, leadership, and community partnerships.

To achieve this, Alisha Monique PR developed and executed a comprehensive strategic press plan that captured the essence of the Women’s Business Center of the Triad’s mission. Through targeted outreach, compelling storytelling, and leveraging key media relationships, we secured significant coverage in high-profile outlets such as News & Record and CBS News 2. The result was a buzzworthy launch that cemented the Center’s role as a vital hub for supporting and empowering women in business.

​The success of this initial collaboration led to an extended partnership, with the business center once again engaging Alisha Monique PR to promote their inaugural Do The Work Summit. This event served as a cornerstone initiative to inspire action, share resources, and strengthen connections among women entrepreneurs. Once again, our tailored outreach delivered impressive results securing high profile speakers and selling out the 2-day event further highlighting the Center’s value to the local business community.

​Today, the Women’s Business Center of the Triad continues to grow and thrive, leveraging the communication tools, media tips, and strategic insights provided by Alisha Monique PR during the partnership. Recently, the center’s Executive Director was featured on Fox 8. Their ongoing media success is a testament to the power of collaboration, strategic planning, and a shared vision for empowering women entrepreneurs.

---

TESTIMONIAL:

"It takes finding the right person that has patience, understanding, the mindset to help expand what was wanted then take it to another level. It also requires the ability to tap into the details, listen for key words that can be used as a catalyst on which direction to go in. Alisha embodies all of this and more.

Her professionalism is refreshing and no-nonsense. She isn't about wasting her time nor that of her client which is greatly appreciated and cost efficient. The insight to ask several questions to find the gems that will help a brand communicate its message is always welcomed. Working with Alisha Monique PR has been one of the best investments made to enhance my business development." - Lu-Ann Barry, Founder of SpiceLAB, Executive Director of the Women's Business Center of The Triad